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Knowing your position…

I attended a conference today and one of the speakers talked about how to best use Board members in the non-profit world.  One of the phrases that caught me was “play your position really, really well”.  It occurred to me then that there are a lot of real estate brokers that forget their position and end up playing it poorly as a result.

Brokers are here to facilitate transactions to the clients benefit.  Simple.  Always focus on how to improve your clients’ positon, not yours.  That is how you play really, really well as a broker.